After two unsuccessful attempts to establish a company to manufacture automobiles, the Ford Motor Company was incorporated in 1903 C.E. with Henry Ford as vice-president and chief engineer. Ford realized his dream of producing an automobile that was reasonably priced, reliable, and efficient with the introduction of the Model T five years later. This vehicle initiated a new era in personal transportation. It was easy to operate, maintain, and handle on rough roads, immediately becoming a huge success. To meet the growing demand for the Model T, the company opened a large factory at Highland Park, Michigan, in 1910 C.E. Here, Henry Ford combined precision manufacturing, standardized and interchangeable parts, a division of labor, and, three years later, a continuous moving assembly line. Workers remained in place, adding one component to each automobile as it moved past them on the line. Delivery of parts by conveyor belt to the workers was carefully timed to keep the assembly line moving smoothly and efficiently. The introduction of the moving assembly line revolutionized automobile production by significantly reducing assembly time per vehicle, thus lowering costs. By 1918 C.E., half of all cars in America were Model Ts, which made his company the largest automobile manufacturer in the world. 