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Zopperoni
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quote: Originally posted by Asher
It's a niche market. |
I disagree here, but I can only speak for the Dutch market since I don't know how phones are sold internationally.
Over here, a mobile phone is often offered as a gift with the subscription. This is seen by the operator as a token of appreciation for choosing its service.
Currently, the Sony Ericsson W800i walkman-phone is the hot phone that's being offered with subscriptions, and before that, it was the Nokia 6230, also with mp3-playback functionality.
In sum, there may not be a visible, conscious need for it, but when marketed aggressively, music-playback functionality can arouse a certain "latent need" or realization of additional benefits.
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Rufus T. Firefly
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is one way of saying it, though I prefer "mensch"
Sep 2000 time: 07:18
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quote: Originally posted by Kinjiru
The phone thingy will be huge. The reason is simple, teens.
My kids already download music clips as ringtones, and they are very annoyed that they can only get 10-sec clips. They have been wanting to get whole songs for quite a while.
27 million teens with phones already + money to burn + the ability to set a unique song with each person in their contact list = $ billions to Apple.
Ah, but that formula isn't quite right. Apple will only have the market to themselves for a short while. Once another manufacturer brings out something similar that is also more easily hackable and tradeable (i.e. not using iTMS), Apple will quickly lose the teen market.
But that just means that the parents will be the ones stuck with the old phones. And they will HATE the music selections already loaded up by their kids, so they will replace a couple tunes with something more age-appropriate.
So....
27 million teens + money to burn + link song to contact + say 4 months market capture = $millions for Apple
plus
maybe 10 million phones go back to the parents + 2 songs 'reloaded' each = another $20 million for Apple
plus
maybe 500,000 of those parental phones will see extended use and get the parents hooked on this whole downloading music thing, so that's maybe another $1 million monthly...
Not a bad little business plan...
Game over. |
There is an interesting tension here, though. In observing the scary universe of my teenage daughter and her friends, it seems to me that both devices (like everythying else in teenworld) are used to cement identity -- but in opposite ways; their phones are icons of individuality, whereas their mp3 players are icons of conformity (i.e., have an iPod or be shunned). It will be interesting to see how a convergence of the 2 devices plays out on that terrain.
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nostromo
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Montréal, Québec
Mar 2002 time: 00:18
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Here's a weird Sony player. Cool!
http://www.sony-europe.com/PageView.do?section=en_EU_Press&pressrelease=1123689906542&site=odw_en_EU&page=PressReleaseDetail
quote: Well, well, well — Sony is officially rebirthing the WALKMAN in this device, which’ll be rolling out in Q4 in sizes of 6GB (NW-A1000) and 20GB (NW-A3000). It features an organic EL display that makes the readout appear fairly seamless with the rest of the player. On the software side it’s got a bunch of bells and whistles to help automagically DJ for you: ‘My Favorite Shuffle’ will randomly play the 100 most listened to songs, ‘Time Machine Shuffle’ picks a year at random and plays all the songs from that timeframe, and other functions are available to search and play songs by a number of parameters such as rating, genre, artist, recently transferred, etc. The 20GB version will be available in violet and silver, with the 6GB coming in pink and blue, and all with matching headphones. As far as codec support goes, don’t expect anything revolutionary — just MP3 and of course, ever-lovin’ ATRAC3plus. Still and all, we must profess excitement at the prospect of this thing. |
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nostromo
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Montréal, Québec
Mar 2002 time: 00:18
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quote: [quote]It's probably OLED. |
I just checked on the Apple website, its a LCD With a black and white LCD, that baby could last 20-25 hours, or maybe more. I'm starting to think that it may be a bit too small, especially for people with big hands, like me.
Attachment: indextop20050907.jpg
This has been downloaded 79 time(s).
Last edited by nostromo on 08-09-2005 at 11:13
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All times are GMT. The time now is 05:18. Apolyton Time is 00:18. |
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