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Velociryx
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of Candle'Bre
Apr 1999 time: 05:19
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And to chime in a bit on the side discussion born of this thread, I gotta agree with Og on it.
In fact, one of the articles made mention of something relevant to the discussion, IMO.
The notion that, due to the high turnover rate in the industry (partly brought on by the fact that design houses as a rule live close to the bone, surviving via tablescraps fed to them by the publishers), the gaming industry is constantly reinventing the wheel.
Yes, it's true that small, nimble design houses invariably spring up to take the place of the older, more established ones that sink, but rather than truly innovate, they incrementally change, and spend much of their time re-inventing stuff that has already been done (basic GUI interface, MP code, etc).
Imagine if there was a design house that didn't have to abide by the industry standard rules of the game to survive. Imagine such a company stockpiling working bits of standardized code for games, much the same way companies that produce bizapps and utilities do. Less time spent reinventing the wheel is more time spent innovating, no? But fledgling design houses never seem to be in a position to do that.
-=Vel=-
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Velociryx
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of Candle'Bre
Apr 1999 time: 05:19
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Well said, Papa GP, and just so you know...I *do* respect your input and expertise where the business end is concerned.
True, we may disagree on some of the particulars, but I recognize that you're a smart guy and you conduct yourself with the kind of confidence that comes from success. So yes...have no fear or doubt that your words are not only being heard, but they're being listened to.
And as to the drinks....you know, Atlanta is not so far away.... I must confess to absolutely despising the 285 loop (only place I've *ever* gotten stuck in a freakin traffic jam at three in the morning!), but aside from that, perhaps we should kick back and have a few of those drinks in the near future....sounds like we both get pretty intense when talking about our favorite subjects....I'll ramble on endlessly about my ideas on game design and crafting good stories and such if you let me!
As to the off topic nature of the conversation....this is the general thread. The conversations at hand may not relate directly to the CB project, that's true, but there is a certain value to them in the sense that they're instructive re: business operations and such.
So in that regard, while the conversation now raging is a bit OT from the earlier one, I view the general thread as being organic in its essential nature, and prone to grow and twist where it will.
Carry on! It's on topic in the general sense!
-=Vel=-
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TCO
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Richmond, VA
Jan 1970 time: 00:19
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quote: Originally posted by Velociryx
And to chime in a bit on the side discussion born of this thread, I gotta agree with Og on it.
In fact, one of the articles made mention of something relevant to the discussion, IMO.
The notion that, due to the high turnover rate in the industry (partly brought on by the fact that design houses as a rule live close to the bone, surviving via tablescraps fed to them by the publishers), the gaming industry is constantly reinventing the wheel.
Yes, it's true that small, nimble design houses invariably spring up to take the place of the older, more established ones that sink, but rather than truly innovate, they incrementally change, and spend much of their time re-inventing stuff that has already been done (basic GUI interface, MP code, etc).
Imagine if there was a design house that didn't have to abide by the industry standard rules of the game to survive. Imagine such a company stockpiling working bits of standardized code for games, much the same way companies that produce bizapps and utilities do. Less time spent reinventing the wheel is more time spent innovating, no? But fledgling design houses never seem to be in a position to do that.
-=Vel=- |
I think a big part opf the problem comes from the labor market itself. There are a lot of cheap employees out there. There are a lot of prima donnas. There are a lot of people getting frustrated with the indsutry and leaving it. There are new people, like y'all coming in all the time.
The big integrated houses are able to acheive some of the continutity that you discuss.
An intersting point that he makes which I agree with is the need for mor evolutionary (less revolutionary) game design. Wrt civ3, I would have been happy if they just did the following:
-removed the cheats which Ming coumented in his protion of the list
-updated the graphics
-added a couple new units, buildings and civs
-made the AI smarter (not by stripping features but by desinging better subroutines...like AS's subroutine for settler behavior.)
That would have done it for me. Civ2 is a GREAT game. Just tweak it and make it smarter and I'd be happy...and so would a large portion of then people who bought Civ2.
Instead, they put in a bunch of new features tha didn't all work and in some cases screwed up some of the good parts that were in Civ2...oh and finished with a product that was not polished. (This is exactly what the article writer warned about.)
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Velociryx
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of Candle'Bre
Apr 1999 time: 05:19
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An excellent point, GP, and to bring our earlier discussion back into the side conversation a bit, I think I may have hit upon one of the reasons we are on somewhat different pages re: our ideas.
Essentially what I am describing is more of a Foundation than a Corporation.
Foundations are generally self sustaining (from cross subsidization, or really fat bankrolls left them by wealthy individuals, or such similar things), that exist for a specified purpose. They may sometimes behave similarly to corporations, but are in fact, quite different animals, and the "normal" rules of economics don't generally apply to them (in the sense that, regardless of market conditions, the Foundation exists to serve whatever purpose its creator(s) envisioned....unbound by competitive constraints or any other considerations.
-=Vel=-
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Velociryx
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of Candle'Bre
Apr 1999 time: 05:19
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Just sent the PM, Master GP, and while I'm not terribly close to I-85 (20, 26, and 95 are the highways that run through Columbia), I can get to 'lanta in +/- four hours, depending on prevailing winds, speed traps, and good fortune in nestling my little truck in between some big rigs heading westward.
Walking distance to the bars is a good thing, BTW....after a few hours spend finding the bottom of several pitchers of Margaritas or somesuch, driving can be a bit of a test...
-=Vel=-
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TCO
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Richmond, VA
Jan 1970 time: 00:19
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quote: Originally posted by Velociryx
An excellent point, GP, and to bring our earlier discussion back into the side conversation a bit, I think I may have hit upon one of the reasons we are on somewhat different pages re: our ideas.
Essentially what I am describing is more of a Foundation than a Corporation.
Foundations are generally self sustaining (from cross subsidization, or really fat bankrolls left them by wealthy individuals, or such similar things), that exist for a specified purpose. They may sometimes behave similarly to corporations, but are in fact, quite different animals, and the "normal" rules of economics don't generally apply to them (in the sense that, regardless of market conditions, the Foundation exists to serve whatever purpose its creator(s) envisioned....unbound by competitive constraints or any other considerations.
-=Vel=- |
Very interesting comment. I would just add a few things. Foundations are generally tax exempt. Maybe something you could consider...but you may have a hard time convincing the IRS to recognize a "computer game charity".
Foundations typically have a portfolio of investments that basically approximates a mutual fund. Nowadays it is often just a set of mutual funds. They also typically have long time horizons and spread their bets. So they will put a bit of money in several different places. If you only plan on betting on one item...and on doing it now. There is less need to set up a foundation. You would just directlyu invest in that project/charity/research. If the converse is true, you really may need to get hundreds of millions like incred said.
I would also mention that most foundations would be very hesitant to give money to a biologist who was working on cancer research part time. They want to give their money to people who are focused on the task. Just like a VC. They may not care about profitability, but they do want to get high returns in terms of success. And these are more lilkely from someone who is focused.
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TCO
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Richmond, VA
Jan 1970 time: 00:19
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quote: Originally posted by Velociryx
Just sent the PM, Master GP, and while I'm not terribly close to I-85 (20, 26, and 95 are the highways that run through Columbia), I can get to 'lanta in +/- four hours, depending on prevailing winds, speed traps, and good fortune in nestling my little truck in between some big rigs heading westward.
Walking distance to the bars is a good thing, BTW....after a few hours spend finding the bottom of several pitchers of Margaritas or somesuch, driving can be a bit of a test...
-=Vel=- |
I have 10+ bars in a 3 block radius of my house.
How far are you from DC? I could consider making a side trip on my way up.
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Ogie Oglethorpe
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Marietta, GA
Dec 1999 time: 05:19
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Hey GP,
Hopefully Vel will let us ramble here a while. If not, I'll soon be relocated to Atlanta and we can follow this up over a round or two or three (youget the point) of drinks.
Topic One
Do I think companies are investing in R&D enuff?
Well firstly, I think companies don't reinvest in their core competancies enough. If R&D is their core competancy then that may apply. If its large capital expenditures that are the barrier to market entry and they are good at it then that may be the ticket. If it is great customer service etc. etc. The prob as I see it is the same one I alluded to earlier with Vel. In order to capitalize on synergy, one truly need understand their inherent strenghts and weaknesses.
We'll go back to Dupont for a sec. (But there is actually a similarityto the business practices Dupie used vs. pharmas today). Dupie relied on the ability to innovate. Each innovation be it Kevlar, Lycra, Teflon, Polyester, Graphic Arts products, etc. established them as a first mover in almost every market they entered. With that came a fat dumb and happy approach to managing their businesses. They leveraged to the hilt their patents knowing full well that no competitors could play in their markets, but it worked.
Point being at some point some clueless CEO forgot this was a core competancy and decided that in order for Dupie to be competitive they would have to be a low cost producer. Dupie of course being foreign to this concept could never adapt. It's like asking a fish to breath air. First order of business in cost cutting measures was to look at mfg costs followed very closely by cutting overhead and indirects resulting in loss of a core competancy (in this case R&D). At the time wall street applauded the action and the short term gain made the CEO quite happy as he exercised his options. (Ironically, Dupont was one of the last in the Industry to follow the cost cutting trends so there was absolutely no way they could ever be cost competitive with competitors that would spring up as patents expired.)
Do I think its a societal issue or a shareholder issue? I guess my point is simply this. Shareholders in demanding the returns they demand are not going to have the best long term interests of the company in mind. Afterall when things get tough there are a number of different ways to make this quarter number look good. This coupled with what I believe are improper incentives to CEO's and overall poor CEO leadership in general (with a couple of notable exceptions) leads to a short term mortgage the future appraoch that the US is all too well known for. Short answer is both. (Whenever I hear of a announcement of a divestiture the hair on the back of my neck stands up. Not so much that the company is looking to shed some diversity if the situation warrants it but moreso I wanna know what the plan is for the cash fromthe sale. The late 80's and 90's were a boon for divesting parts of companies. But more often than not the cash simply evaporated as CEO's simply bought back stock that gave an immediate rise but eventually tanked. No real plan for the growth either internal or via aquisition)
By the by I am not a fan of government doing basic research either. Just my own political views on this as I generally feel the government woefully inept and wasteful.
Point 2 -Do I think that investors will fund long term big ticket/big risk items.
Truthfully I don't think Mr. Market has the patience for it. So no. I don't. Overruns and delayed project starts etc. seem to poison the atmosphere. You may not be a big fan of the MBA weenies ( I'm not either) but one of the first things they learn and most forget is the lesson of sunk costs. Each additional opportunity to invest need forget the sins of the past and need only worry about the probability of success and returns for the future. I don't see that kinna response from Mr. Market. One misstep and your literally hosed.
Point 3 - ABility to raise venture capital. I have no real arguement on anything you posted regarding this. US has always been innovative in finding ways to generate venture capital. In the 80's it was junk bonds, 90's dotcoms, who knows what it will be in in the 2000's but I'm sure some wall street wiz will put together the latest sexy derivative that will be the rage.
Finally, all things are cyclical. RE will again be a rage at some point just as bonds were, stocks are/were/will be. As with everything it depends how long your in for, what return/risk are you willing to take, how much liquidity you need etc.
Og
Edit - Damn you guys cross posted a lot whilst I made up my verbose reply. LOL 
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Skanky Burns
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Skanky Bastard Quartermaster
Aug 2001 time: 14:19
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quote: *Actually neither of us is really a pc slut. We post a lot. But our posts are usually long. Well this one isn't....but usually they are. Umm...and we know who the real slut is. I won't say his name, but the initials are S...K...A...N...K...Y!  |

Hey, I may post quite a bit, and those posts may be a little on the short side (ok, they are almost exclusively short), but they are always to the point, and either relevant or humourous, sometimes both.
I think you're just naming names to take the focus off of you! 
Anyway, don't stop your conversation with Vel/Og, I find this interesting (although I don't have much by way of economic knowledge, besides Econ 101 last semester (which is only useful if someone needs a budget drawn up ) ).
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TCO
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Richmond, VA
Jan 1970 time: 00:19
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quote: Originally posted by xRamsesx
Vel and GP talking like old friends?? 
Methinks it's prolly the lack of sleep affecting my perceptive abilities ... 
Since I see some of you are well versed on business practices, I have a question about the game dev/publishing industry? A few months ago I was researching the rates paid by publishing companies and apparently it ranged from 10% for new dev. teams to 30% for the established ones. I understand (more or less) why payout rates are so low for new dev. teams due to the high risk the publishing company is taking, but for established companies that are almost guaranteed to produce a hit, why the low 30% (at least i think 30 is pretty low). Does advertising, tech support, packaging & distribution really cost that much? My question might seem naive, but I've thought about it time and time again and can't seem to justify why established dev. companies accept such low rates. Or is it because the industry is still more or less in its infancy so things haven't quite settled in favor of the dev. shops yet?
Any of you business gurus have an answer for me? |
I'm not acquanted with the details of that industry. And I don't know what exactly that percentage you quote refers to (royalty rate?). But I'll give you some hyptheses.
1. supply and demand. There are a ton of people developing games. More than the ultimate end market can consume. This naturally depresses the price for selling a game's intellectual property to a publisher...and even keeps the price of finsihed games lower for consumers.
2. Cost. Advertising, marketing, etc. cost big bucks. no 2 ways about it. there are real costs in the distribution channel. Maybe that will change with self-publishing and the internet...but it's probably about 5 years away.
3. Collusion. (lack of competition among publishers.) This was Og's rationale. I don't buy it. There are a lot of publishers out there. And design houses shop projects around.
4. Risk. A new title (even from an established stable) still has significant risk. (Imagine Dinos). Only sequals are low risk. And they're not perfect either. Look at CTP2.
5. Advances. this is sorta tied in with 4. On many projects the publisher gives the developer an advance. The developer gets to keept that advance even if the game tanks (usually). So since the publisher is covereing the downside for the desing firm, he deserves more of the upside.
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Ogie Oglethorpe
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Marietta, GA
Dec 1999 time: 05:19
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GP,
Not a prob bud. I'm far from squashed and matter of fact not even ruffled. I firmly believe that anyone who espouse profits only metrics to reward mangers/execs as well as value companies are way off the mark. You feel otherwise.
By the by, your read on me is off the mark as well. Am not nor ever was in the employ of Big D. I used them as an example because of my familiarity in many different markets/businesses with them as a competitor, supplier, customer and due to their name recognition. I also chose them because they are now going through what most companies went through earlier inthe 80's and 90's (its just they were so big and ponderous it took awhile for them to get into this situation)
I don't know your background or expertise other than what you say but if I was going to hazard a guess I'ld say you do a fair bit of market research and prolly do some finanical planning/advisory stuff for folks. That puts you in the position of being a person that likes to see hard and fast numbers. I can tell you firsthand from the other side of the equation (the managers position) it don't always work that way. Fuzzies have to enter into the equation. Nonquantifiables like morale, like customer satisfaction, like supplier partnering, like what you expect the competition to do etc. all need to be factored in.
This more than any reason is why I have big problems when profit only metrics are used and used to incent execs and managers. It much more than that. The end result is that shareholders should be rewarded by greater value but ......yadyada yada, you've heard all this and choose to think it BS.
By the by I've heard all the flipside arguements and you really haven't brought much that hasn't been beaten to death as well, so perhaps we should leave it for now.
Og
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TCO
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Richmond, VA
Jan 1970 time: 00:19
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quote: Originally posted by Ogie Oglethorpe
GP,
Not a prob bud. I'm far from squashed and matter of fact not even ruffled. I firmly believe that anyone who espouse profits only metrics to reward mangers/execs as well as value companies are way off the mark. You feel otherwise. |
I don't just look at profits, I look at the rest of the balance sheet/income statement as well. [/cute]. To be serious, I also look at items like growth possibiliites. (do they have good R/D...defined as MORE than just are they spending money on it.) Also will look at things like how good is the management. How responsive is management to stockholder concerns. (Do they run the company as the stockholders representative or do they think it is their little fiefdom). Does the company have liability issues (wether justified or not, is not my concern. All i care is if they will have judgements against them.) Does the company have labor problems (airlines, auto companies). Is the company not laying off people when they need to or conversely laying off too readily. (Both can hurt you.)
quote: By the by, your read on me is off the mark as well. Am not nor ever was in the employ of Big D. I used them as an example because of my familiarity in many different markets/businesses with them as a competitor, supplier, customer and due to their name recognition. |
Just reacting to the location field. But there are a bunch of evil chem and pharma and agchem companies up there.
quote: I also chose them because they are now going through what most companies went through earlier inthe 80's and 90's (its just they were so big and ponderous it took awhile for them to get into this situation) |
Agreed. As well, I think it is instructive to look at the failure of their life science strategy and to THINK about why it appealed to management...as well as why it didn't work in execution.
quote: I don't know your background or expertise other than what you say but if I was going to hazard a guess I'ld say you do a fair bit of market research and prolly do some finanical planning/advisory stuff for folks. |
Science/engineering/line management followed by an MBA and management consulting.
quote: That puts you in the position of being a person that likes to see hard and fast numbers. I can tell you firsthand from the other side of the equation (the managers position) it don't always work that way. Fuzzies have to enter into the equation. Nonquantifiables like morale, like customer satisfaction, like supplier partnering, like what you expect the competition to do etc. all need to be factored in. |
No disagreement. And the interesting thing with the fuzzies is to try to decide how they fit in and what direction they push the solution. FASCINATING. Not an excuse to stop thinking though. Or to hide behind fuzzyness.
quote: This more than any reason is why I have big problems when profit only metrics are used and used to incent execs and managers. It much more than that. The end result is that shareholders should be rewarded by greater value but ......yadyada yada, you've heard all this and choose to think it BS. |
Don't anticipate my remarks. I've never advocated profit only metrics for manager compensation. For one thing, profits are only a measure of time now performance. They don't assess growth issues. I have no problem with having other performance metrics to assess managers other than the bottom line. And I agree that there are other metrics which will eventually affect the bottom line. I do disagree with incentives for behavior that is not eventually connected to the bottom line. For instance, lets say we have one company (say a software developer) where worker job satisfaction has a strong link to company performance (financially). And you have another company (chemical plant) where worker satisfaction has a weak link to company performance. In that case, I would be more interested in incenting the first manager to improve marale than the second manager. That's what I mean about THINKING through the fuzzies.
Also the incentives for a middle manager have to be more related to his work center than the incentives for a CEO. The middle manager should have more fuzzy metrics in his incentives than the CEO. (Since the middle manager can not directly control profits as well as the CEO.) The CEO should have a significant (more than 1/2 for most companies) of his incentives be stock based. This gives him more of a long term outlook than making his compensation based on profits alone. (You do understand that 90% of the value of a stock is based on earnings after the current year, right?)
quote: By the by I've heard all the flipside arguements and you really haven't brought much that hasn't been beaten to death as well, so perhaps we should leave it for now. |
Fine by me. Espcially if you are going to cite things like the FC article. (If you want a counter citation, I suggest Valuation by Tom Copeland and Principles of Corporate Finance by Brealey and Myers.) They will show you both my mindset (which I know you don't like...no problem there) as well as a higher standard of thinking than stuff like that FC article or stuff in fluffy, trendy business books. I doubt that I can convert you immediately to the dark side. But I can show you a higher standard of thinking. That should do for now. Sorry, no "links". Better to expend some skull sweat and read a real book.
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