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Richelieu
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Gatineau
Dec 2001 time: 00:30
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Out of the blue: C-A-D-D-A-B-D.
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mrmitchell
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Ming? Shall you reveal the answers?
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Ming
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Actually... I was waiting to see if somebody could get them right. But unfortunately, I haven't been given the ammo to dump on some other internet Ad executives.
I really thought somebody could get them all right.
Here are the answers.
Q 1: Which local market area spends the most time online?
A: Seattle
B: New York
C: San Francisco
D: San Diego
Answer: C. In San Francisco, users spent an average of 16 hours 39 minutes on the Web for the month of June, compared to a national average of 12 hours 36 minutes.
Q 2: What percentage of active online users are connected via Broadband?
A: 25%
B: 37%
C: 44%
D: 52%
Answer: B. 37% of all active online users are connected via Broadband connection.
Q 3: Of the following, which industry utilizes pop-up ads the most?
A: Financial Services
B: Software
C: Entertainment
D: Travel
Answer: D. 22% of all advertising impressions served by the Travel industry are pop-ups. Comparatively, only 5% of all online advertisements are pop-ups.
Q 4: What's the percentage of adult site visitors that are women?
A: 17%
B: 24%
C: 28%
D: 36%
Answer: C. 9 million women visit adult sites, comprising of 28% of all visitors.
Q 5: What percentage of the online adult population downloaded music or an MP3 in the last 30 days?
A: 22%
B: 33%
C: 44%
D: 55%
Answer: A. 22%, representing 31.1 million adults online, downloaded music/MP3 in the last 30 days.
Q 6: Which industry utilizes the most rich media advertising?
A: Entertainment
B: Automotive
C: Web Media
D: Travel
Answer: A. 37% of all Entertainment advertisements are rich media, whereas 11% of all advertisements are rich media ads.
Q 7: What percent of people in the U.S. with Internet access actually log in?
A: 60%
B: 70%
C: 80%
D: 90%
Answer: B. 134.9 million, or 73% of the U.S. population were actively online for June 2003.
Just about 150 Internet Media/Advertising "experts" responded, and the best anybody could get was 6, and the average was less.
Here is how Apolyton did.
Japher, Stefu, Droque - 4 right
Zopperoni, Richelieu, FrustratedPoet - 3 right
Eli, Panang, SkankyBurns, Cinch, Soul Surviver, Comrade Tassadar, dv8ed - 2 right
Slowwhand, Mercator, Gangerolf, Solver, Notyoueither, Witlich, ADG - 1 right
Jon Miller, Imran - 0 right
And a special award for Mr. Fun's answer 
I got 6 correct, missing the last question (argh) I answered 80% on that question.
Thank you all for playing along. I will probably continue to post new ones, because I'm looking forward to the time that you guys beat the experts. It will give me a lot of material to abuse some people with.
Again... Thanks.
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All times are GMT. The time now is 05:30. Apolyton Time is 00:30. |
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