30-10-2003 21:01									#1
	Brand Extension Research Survey Tired of ads?

G'day,

For a marketing course, I need respondents for a survey.
The theme (this time) is brand extensions.

The survey can be found here:

http://www.zopperoni.net/vu/mk1_survey1_en.html


Thanks in advance.

	30-10-2003 21:07									#2
	Got spare money?

I was going to participate, but, well, I don't drink and I don't have the foggiest what a "Bang and Olufson" is.

	30-10-2003 21:14									#3
	Got spare money?

B&O = top of the line music systems ( way expensive !!! )

	30-10-2003 21:15									#4
	Tired of ads?

quote: With which quality level do you associate the brand Heineken? (1 = inferior, 7 = superior)

No points for guessing my answer.

	30-10-2003 21:16									#5
	Support Apolyton, buy Call to Power 2

quote: Originally posted by JohnT I was going to participate, but, well, I don't drink and I don't have the foggiest what a "Bang and Olufson" is.

You don't have to be a drinker. It's about the association you make with the brand name (not the products per se).

B&O is a home video/audio brand.

	30-10-2003 21:22									#6
	Enter the AD-FREE zone

Done.

	30-10-2003 21:27									#7
	Support Apolyton

Oh my god, I looked at it and just suddenly realised I can't be arsed...I will look at it later...

	30-10-2003 21:33									#8
	Support Apolyton, buy GURPS/ Alpha Centauri

Done. Didn't answer the questions regarding B&O, however. I do think they make a good railroad though.

	30-10-2003 21:34									#9
	Support Apolyton buy from Amazon

I skipped the B&O section, as I too am totally unfamiliar with their product.

So shoot me.

	30-10-2003 21:35									#10
	Enter the AD-FREE zone

Well I answered your questions, but I'm pretty sure that all of the companies you mentioned do manufacture the "alternative" items, just under a different trade name.
The brands are different, but the manufacturer is the same company.

	30-10-2003 23:22									#11
	Suffering from ads?

Done

Hope to have helped.

	30-10-2003 23:33									#12
	Avatar Enlargement: We've got the solution

Bang & Olufsen made the most remarkable turntables I ever saw.

(Talking vinyl recordings here, for you pups )

	30-10-2003 23:43									#13
	Suffering from ads?

quote: Originally posted by SlowwHand Bang & Olufsen made the most remarkable turntables I ever saw. (Talking vinyl recordings here, for you pups )

Listen to grandpa kiddo's, for once in his life he is right

I never had the money to get me one

	30-10-2003 23:47									#14
	Support Apolyton

The first time I saw one, it was suspended upside-down, playing the recording.

	30-10-2003 23:51									#15
	Support Apolyton, buy Civilization: The Boardgame

I don't know some of the products.

	31-10-2003 00:20									#16
	Thanks to all who have participated so far. Support Apolyton, buy Call to Power 2

quote: Originally posted by duke o' york The brands are different, but the manufacturer is the same company.

Yes, that's correct for some of the products, but the product being of the same brand is the object of interest here.

quote: Originally posted by Azazel I don't know some of the products.

Do you mean the brands, or the extension products? In the case of the latter, the products are in some cases fictive.

	31-10-2003 00:38									#17
	Support Apolyton, buy Civilization 2

Done. Happy to help, Zopper.

	31-10-2003 06:38									#18
	Enter the AD-FREE zone

*BUMP*

* Zopperoni wonders if this survey can replace Dan's as the topped thread

	31-10-2003 06:38									#19
	Support Apolyton, buy Galactic Civilizations

This thread could do with rebranding. "Zopper's Own" has a ring to it.

	31-10-2003 15:12									#20
	Lose 30 kilos (of popups)

*BUMP*

	31-10-2003 15:42									#21
	Full PM-box? Change here!

I hope I helped you by submitting the form.

I usually don't give **** for these things



I perceived the last questions and options (for each brand) quite confusing, as in the previous questions 7 meant positive, but in the last one 7 meant the opposite.


Good luck with your course

	31-10-2003 15:56									#22
	Support Apolyton, buy Civilization: The Boardgame

"Bang & Olufsen Refrigerator"

Makes the perfect home together with the "NVidia Vacuum cleaner FX" and "AMD Sauna XP"

	31-10-2003 16:20									#23
	Support Apolyton buy from Amazon

quote: Do you mean the brands, or the extension products? In the case of the latter, the products are in some cases fictive.

I am not familiar with B&O, for example. and yes, the extension products did seem kinda... funny.

	31-10-2003 16:33									#24
	Support Apolyton buy from Amazon

done. B&O answers are all fours, though, since I am not familiar with the brand.

	31-10-2003 17:42									#25
	Support Apolyton, pre-order Civilization IV

*whiffs armpits*

Mmmmm...B&O

	31-10-2003 18:15									#26
	Support Apolyton

I hope Floss doesnt mean what google translated for me...