07-03-2005 19:29									#1
	Brand Names Increase Your PM Length

I'm doing an assignment on brand names right now for Marketing class.

Did you guys know that the company that makes Kotex makes Kleenex. Kotex came out first. Then they came up with the name Kleenex for facial tissues. They just took the 'ex' from Kotex and added it to 'clean' to make Kleenex. Does anyone think of Kotex when they hear the word Kleenex?

	07-03-2005 19:39									#2
	Remove this text

Commies taking marketing classes.

You can come out now, gentlemen. The Revolution has failed.

	07-03-2005 19:47									#3
	Inflate your Upload Space

Bleh, that's some weak-ass reasoning, JohnT.

	07-03-2005 20:40									#4
	Support Apolyton buy from Amazon

quote: Bleh, that's some weak-ass reasoning, JohnT.

From everything that I've read here (from Che, if not from Kid), marketing is the antithesis of everything Communist and is one of the biggest sins/weapons of the Capitalist society... IIRC, the reasoning goes that marketing generates a false desire for non-essential goods and blah, blah, blah, which creates an unsustainable consumerist society which will collapse blah, blah, blah, & etc.

	07-03-2005 20:49									#5
	Put an end to popups!

Commiz are teh silly morans

	07-03-2005 20:51									#6
	Support Apolyton buy from Amazon

Perhaps we oughtta devise a marketing plan for Communism. That last one didn't work out too well. Good market penetration, but that was obviated by an inability to hold long-term interest, especially as more-attractive alternatives became more widely known.

	07-03-2005 21:25									#7
	Support Apolyton buy from Amazon

quote: Originally posted by JohnT Perhaps we oughtta devise a marketing plan for Communism. That last one didn't work out too well. Good market penetration, but that was obviated by an inability to hold long-term interest, especially as more-attractive alternatives became more widely known.

teh pwnage

	07-03-2005 21:28									#8
	Support Apolyton buy from Amazon

They can do tie-ins!

Coca-Communism!

	07-03-2005 21:43									#9
	Support Apolyton, buy Call to Power 2

Since their target market is the poor and oppressed, I think that could be a good idea, Imran. Here's another:

the Kia Kommunist

	07-03-2005 22:04									#10
	Get a bigger avatar today!

Speaking of marketing to the poor and oppressed:

For a limited time only, the McLenin!

	07-03-2005 22:05									#11
	Support Apolyton, buy Alpha Centauri

JohnT et al, why I am not a communist, I can certainly understand the logic of "Know thy enemy".

	07-03-2005 22:06									#12
	Support Apolyton, buy Civilization 2

quote: Originally posted by Imran Siddiqui Speaking of marketing to the poor and oppressed: For a limited time only, the McLenin!

You just have to wait in long lines to get it.........

ACK!

	07-03-2005 22:11									#13
	Support Apolyton buy from Amazon

Naturally .

	07-03-2005 22:11									#14
	Support Apolyton, buy Civilization 2

Trotsky Xtra-Soft Toilet Paper

Josef Stalin Charm School

Red Hot Chewy Chernenko's

	07-03-2005 22:18									#15
	Support Apolyton, buy Alpha Centauri

To answer your question, Kid --
No.

	07-03-2005 22:29									#16
	Full PM-box? Change here!

To answer the original question...

YES!

And here is how they describe it on the corporate website:

quote: How did KLEENEX® Facial Tissue get its name? To explain how KLEENEX® Facial Tissue got its name, it is necessary to go back to 1920 and the development of our first consumer product, KOTEX® Feminine Napkins. Our KOTEX® trademark was derived from the words "cotton texture" and met our requirements for being short, easy to say, easy to remember and easy to explain. KLEENEX® Tissue was originally designed in 1924 as a cold cream remover; hence, the "Kleen" portion of the word was coined to convey the cleansing purpose. We then added the "ex" from KOTEX® in order to convey what was the beginning of a family of products. In 1930, the name was changed from KLEENEX® Cleansing Tissue to KLEENEX® Facial Tissue. The trademark KLEENEX® was registered with the U.S. Patent Office. The KLEENEX® trademark identifies KLEENEX® as a brand name which may only be used to designate products manufactured by Kimberly-Clark.

	07-03-2005 22:30									#17
	Support Apolyton or Terrorists Win

Stop 'jacking the thread, Ming!

	07-03-2005 22:33									#18
	Lose 30 kilos (of popups)

marketing and product differentiation drives up prices

	07-03-2005 22:40									#19
	Support Apolyton

quote: Originally posted by JohnT Stop 'jacking the thread, Ming!

Hmmmm... I was just about to restrict you for "jacking"

	07-03-2005 22:44									#20
	Full PM-box? Change here!

I can care less about brand names. Why use Kleenex when you can just use toilet paper?

	07-03-2005 22:48									#21
	Support Apolyton, buy Civilization: The Boardgame

quote: Originally posted by JohnT Red Hot Chewy Chernenko's

They're commielicious!

	07-03-2005 23:26									#22
	Support Apolyton buy from Amazon

Actually, yes.

Mostly because I like reading up on companies and brands...

Scion's part of Toyota, as is Lexus. Until recently, Scion and Lexus were not separate brand names in Japan, as they were in the rest of the world--rather, they were Toyota (some letters).

Hyundai owns Kia.

GM owns Daewoo, Opel, Saab, Cadillac, Saturn, Oldsmobile, Buick, Chevrolet, and many others; however, Saab Scania, the truck company, is not owned by GM. Saab Scania, the airplane company, is also separate.

Then you have Rolls-Royce: the aircraft engine company is completely separate from the automobile company... whose physical assets are owned by DaimlerChrysler, I believe, whereas the rights to the brand name are owned by VW.

It's really quite interesting.

	07-03-2005 23:50									#23
	Support Apolyton, buy Civilization 2

quote: Originally posted by Imran Siddiqui They can do tie-ins! Coca-Communism!

Syndico-Socialist Soda!

	08-03-2005 19:33									#24
	Support Apolyton

quote: Originally posted by JohnT Commies taking marketing classes. You can come out now, gentlemen. The Revolution has failed.

The revolution has to be marketed. We are the new commies.

	08-03-2005 19:39									#25
	Lose 30 kilos (of popups)

quote: Originally posted by Lawrence of Arabia marketing and product differentiation drives up prices

Product differentiation maybe, but product differentiation is a good thing. It increases satisfaction.

Marketing doesn't drive up prices if it increases demand so that economies of scale are realized. The New Commies know this.

edit: Please don't mistake the New Commies with New Coke which was the greatest marketing failure in history.

	08-03-2005 20:11									#26
	Support Apolyton buy from Amazon

quote: Please don't mistake the New Commies with New Coke which was the greatest marketing failure in history.

Was it? It focused an exorbitant amount of attention upon the Coca-Cola corporation, re-ignited a national love for a product that has been slipping slowly but surely for over 20 years, gave new life and added value to the overall Coca-Cola brand, not to mention the coup of having one of the years top-10 stories focused on a non-essential product that was almost 100 years old.

While the soda itself might have flopped, as a marketing tool it was the greatest, most beneficial PR "failure" in the history of the industry.

Compare that to the Burger King "Where's Herb?" campaign and tell me what had a more deletrious effect to their parent corporation.

	08-03-2005 20:20									#27
	Tired of ads?

NO, not in my life would I think of Kotex when I think of kleenex, mainly because I have never seen KOtex, while Kleenex are like Qtips.

	08-03-2005 20:29									#28
	Put an end to popups!

quote: Originally posted by JohnT Compare that to the Burger King "Where's Herb?" campaign and tell me what had a more deletrious effect to their parent corporation.

At the time, I was working at the Agency that developed the "Where's Herb" campaign... (yeah, it really sucked, but the client did approve it) That was one of the worst marketing efforts in history, and we got fired because of it.

The Coca-Cola disaster was a simple case of doing the wrong research... and is proof of brand loyality. In blind taste tests, Almost everybody liked new coke better than old coke... They should have done the same test but not on a blind basis... they would have gotten a clue that better taste wasn't the real issue

	08-03-2005 20:39									#29
	Support Apolyton

Burger Ming?

ACK!

	08-03-2005 22:27									#30
	Support Apolyton buy from Amazon

Rah Potter's?