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Boris Godunov
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Portland, OR
Aug 2001
time: 00:32
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http://story.news.yahoo.com/news?tm..._tv/obit_perdue
quote:
SALISBURY, Md. - Frank Perdue, who built a backyard egg business into one of the nation's largest poultry processors using the folksy slogan, "It takes a tough man to make a tender chicken," has died, the company said Friday.
He died after a brief illness at the age of 84.
At the time of his death, Perdue was chairman of the executive committee of the board of directors of Perdue Farms Inc., headquartered in Salisbury.
Perdue turned over the day-to-day responsibilities of running the company over to his son, Jim Perdue, in 1991.
In 1971, Perdue became his company's television pitchman, and the first to advertise chickens by brand. His tough, folksy TV persona helped boost sales from $56 million in 1970 to more than $1.2 billion by 1991.
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I actually only find it of interest because I grew up in Salisbury, and it's where my parents still live. That, and I met Perdue twice due to my dad's work (he's a professor at Salisbury University, where Perdue was a huge benefactor). The only thing I can say about him personally is that he was actually quite tall, a lousy dresser and looked, well, a little like a chicken.
RIP, Frank!
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01-04-2005 20:10
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