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Geronimo is offline Geronimo
King
st cloud USA
Jan 1970
time: 05:16
Exclamation  Old Post 08-04-2005 10:57
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Sony ready to beams messages directly into consumers brains Support Apolyton

I'm a little surprised that searching OT for "sony brain" didn't turn up any matches. So I'm posting this CNN article on this weirdly disturbing new patent of Sony's for all to discuss it's spooky implications for our futures.

quote:

Sony aims to beam sights, sounds into brain
LONDON, England (Reuters) -- If you think video games are engrossing now, just wait: PlayStation maker Sony Corp. has been granted a patent for beaming sensory information directly into the brain.

The technique could one day be used to create video games in which you can smell, taste, and touch, or to help people who are blind or deaf.

The U.S. patent, granted to Sony researcher Thomas Dawson, describes a technique for aiming ultrasonic pulses at specific areas of the brain to induce "sensory experiences" such as smells, sounds and images.

"The pulsed ultrasonic signal alters the neural timing in the cortex," the patent states. "No invasive surgery is needed to assist a person, such as a blind person, to view live and/or recorded images or hear sounds."

According to New Scientist magazine, the first to report on the patent, Sony's technique could be an improvement over an existing non-surgical method known as transcranial magnetic stimulation. This activates nerves using rapidly changing magnetic fields, but cannot be focused on small groups of brain cells.

Niels Birbaumer, a neuroscientist at the University of Tuebingen in Germany, told New Scientist he had looked at the Sony patent and "found it plausible." Birbaumer himself has developed a device that enables disabled people to communicate by reading their brain waves.

A Sony Electronics spokeswoman told the magazine that no experiments had been conducted, and that the patent "was based on an inspiration that this may someday be the direction that technology will take us."


So how long before we start having commercials beamed into our brains ala Futurama?

Dis is offline Dis
Emperor
Las Vegas, Nevada
Feb 2000
time: 21:16
  Old Post 08-04-2005 10:58 Visit Dis's homepage!
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just how long before microsoft actually controls our brains?

Geronimo is offline Geronimo
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st cloud USA
Jan 1970
time: 05:16
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I suppose just as long as it takes for someone to figure out portions of the brain that when stimulated have a desirable effect on the subjects behavior from microsofts point of view.

Skanky Burns is offline Skanky Burns
Deity
Skanky Bastard Quartermaster
Aug 2001
time: 14:16
  Old Post 08-04-2005 11:26
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Nifty

DRoseDARs is offline DRoseDARs

Prince
"My god, it's full of peas..."
Jul 2002
time: 21:16
  Old Post 08-04-2005 13:42
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Ghost in the Shell

Urban Ranger is offline Urban Ranger
Apolyton Duke of Off-Topic

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The City State of Noosphere, CPA special envoy
May 1999
time: 13:16
  Old Post 08-04-2005 14:26
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Bunk

Adrian Hon is offline Adrian Hon
Warlord
Living in Perplex City
Nov 2001
time: 05:16
  Old Post 08-04-2005 14:35 Visit Adrian Hon's homepage!
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Not clear exactly how ultrasound is supposed to do this At least TMS works, because the magnetic fields help depolarise or hyperpolarise neurones - as far as I'm concerned, it's a much more viable technology. Still, I suppose there must be something to it.

Urban Ranger is offline Urban Ranger
Apolyton Duke of Off-Topic

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The City State of Noosphere, CPA special envoy
May 1999
time: 13:16
  Old Post 08-04-2005 14:39
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What's worse is the USPTO giving out patents to things that don't work. Nah, make it that things that don't even exist. Piece of rubbish.

DaShi is offline DaShi
Prince
The Taste of Japan
Sep 2000
time: 05:16
  Old Post 08-04-2005 15:40
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UR, Why do you reject every piece of new technology? Even the idea of new technology.

BeBro is offline BeBro
King
of the Krauts
Mar 2000
time: 06:16
  Old Post 08-04-2005 16:16 Visit BeBro's homepage!
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I wonder if this will raise the brain activity of some people above zero....

Lord_Davinator is offline Lord_Davinator
Warlord
Kathmandu
Nov 2000
time: 10:46
  Old Post 08-04-2005 16:20 Visit Lord_Davinator's homepage!
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hmm... disturbing and cool at the same time

Dr Strangelove is offline Dr Strangelove
King
USA
Jan 1970
time: 00:16
  Old Post 08-04-2005 17:11
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Yeah, I thought that in order to get a patent an inventor had to prove that his invention worked?

It may be possible to beam energy into the cerebrum and excite neurons, but in order for the beam to elicit a desired sensory experience it would have to stimulate then proper group of neurons in the proper pattern. Most neuron cell bodies are only in the order of 20 to 30 microns in diameter, so hitting just the right ones would be quite a feat. Further more they're densely packed together and surrounded by the dendrites and axons of other nerve cells, so even a slight overlap would have unintended consequences. Finally the device would have to somehow take into consideration the idiosyncratic organization of the individual's brain, i.e., while there is an overall organization shared by most humans when it comes down to the functional role of individual neurons I'm certain that each brain is unique.

Surely Sony is aware that patent have a time limitation?

Kuciwalker is offline Kuciwalker
Emperor
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Feb 2001
time: 00:16
  Old Post 08-04-2005 17:23
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Onion?

Adrian Hon is offline Adrian Hon
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Nov 2001
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Dr. Strangelove makes a good point. To make this work properly would also require a real time, ultrahigh spatial and temporal resolution scan of the brain, far in advance of current fMRI or MEG scanners. Plus it assumes that we could work out how sensory experiences are encoded in neural firing, something which neuroscientists have been working on for decades.

I read the patent and was interested to find a reference showing that ultrasonic pulses can influence neural firing.

quote:

Low frequency amplitude modulation combined with wavelength phase interactions from the primary and secondary transducer arrays 200, 202 form a stimulus to activate neurons in the visual cortex area 100 or another other part of the human neural cortex. By controlling the pattern of signal amplitude and phase shifts in secondary array 202, a wide range of patterns can be focused towards visual cortex 100 or any other region of the human cortex. Ultrasonic signals altering neural firings are discussed in "Temporally-specific modification of myelinated axon excitability in vitro following a single ultrasound pulse" by Mihran et al. published by the Ultrasound Med Biol 1990, 16(3), pp. 297-309 and "Transient Modification of Nerve Excitability In Vitro by Single Ultrasound Pulses" by Mihran et al. found in the Department of Electrical and Computer Engineering, University of Colorado, 1990, paper #90-038, which are hereby incorporated by reference in their entirety.

pchang is offline pchang
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Cupertino?
Aug 1999
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  Old Post 08-04-2005 18:55
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Not only that, but things are not stored in the same area for everyone. It would have to be mapped per person.

MikeH is offline MikeH
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Ming on rakastajani
May 1999
time: 05:16
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quote:
Originally posted by Dissident
just how long before microsoft actually controls our brains?


I dunno, but we could ask Asher what it's like.

Mercator is offline Mercator
King
Sorekara no Nanimo
Jan 1970
time: 06:16
  Old Post 08-04-2005 19:47 Visit Mercator's homepage!
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The obvious next step is some geeks implementing a peer-to-peer variant of this. Directly download music porn into your brain from someone else's brain.

ixnay is offline ixnay
ACS Staff: 'RoN' Content Editor
I <3 etna, omg disgaea fag
Jan 1970
time: 22:16
  Old Post 08-04-2005 20:08 Visit ixnay<br><img src=/forums/images/staff-icon.gif>'s homepage!
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quote:
A Sony Electronics spokeswoman told the magazine that no experiments had been conducted, and that the patent "was based on an inspiration that this may someday be the direction that technology will take us."


"We haven't actually done this, but someday, if someone invents this, Sony will own it"

MikeH is offline MikeH
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Surely you can't patent something you haven't invented? That's retarded.

Combat Ingrid is offline Combat Ingrid
Chieftain
Satan's Majestic Empire
Nov 2001
time: 06:16
  Old Post 08-04-2005 20:44
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True, you can't patent something you didn't invent. I mean, imagine if you for example could patent genes. Now THAT would be really retarded

Lancer is offline Lancer
Emperor
Oregon Coast, USA! or Bohol, Philippines!
Apr 1999
time: 05:16
  Old Post 08-04-2005 21:32
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Wait until the porn industry gets a hold of this tech.


My point is, there's something fishy about this.

General Ludd is offline General Ludd
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Minion of the Dominion
Aug 2001
time: 05:16
  Old Post 08-04-2005 21:54
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quote:
The technique could one day be used to ... help people who are blind or deaf



Yeah, cause that's just what they need... televisions blaring in their mind all day.

Space05us is offline Space05us
King

Nov 2001
time: 17:16
  Old Post 08-04-2005 22:20
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Commercial free and proud.

Skanky Burns is offline Skanky Burns
Deity
Skanky Bastard Quartermaster
Aug 2001
time: 14:16
  Old Post 09-04-2005 05:29
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:tass:

Wycoff is offline Wycoff
Chieftain

Feb 2003
time: 00:16
  Old Post 09-04-2005 06:04
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Re: Sony ready to beams messages directly into consumers brains Support Apolyton buy from Amazon

quote:
Originally posted by Geronimo
So how long before we start having commercials beamed into our brains ala Futurama?


I swear that Nintendo already has this technology. Back in 1996, just prior to the release of the N 64, I had a dream in which the message "Buy the Nintendo N 64, it's being released next week" was repeated over and over, along with clips of the games being released. Very creepy, but effective. I bought the N64 on release day.

Dracon II is offline Dracon II
King
Communist Party of Apolyton
Jan 1970
time: 15:16
  Old Post 09-04-2005 09:35
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quote:
Originally posted by pchang
Not only that, but things are not stored in the same area for everyone. It would have to be mapped per person.


So for this technology to work, they would have to be able to read our minds? Maybe soon we'll have that big pyramid thing from CtP that makes us all happy little workers... until it revolts and splits the nation in half

The whole patent on an uninvented thing is ridiculous also. Does this mean Company X can say something like "If the cure for cancer is ever invented, we will own it 'cause we bought a futures patent on it!! Haha!!! Haha!!!!"

.....................

:) Smiley is offline :) Smiley
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Feb 2001
time: 21:16
  Old Post 09-04-2005 09:51 Visit :) Smiley's homepage!
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There's a risk to patenting uninvented stuff, however- patents are good for only 20 years from the filing date. So, maybe we can expect a product on the market in the next couple of decades.

Dr Strangelove is offline Dr Strangelove
King
USA
Jan 1970
time: 00:16
  Old Post 09-04-2005 09:52
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A patent lasts for what? Seventeen years? I don't think that technology will progress that far by 2022.

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