14-09-2005 11:02									#1
	Marketing 101 Increase Your PM Length

Why Sun is losing marketshare.





http://www.sun.com/emrkt/rejected/index.html

	14-09-2005 12:16									#2
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Yeah, that's not good marketing.

1) It publicly acknowledges Dell is eating their market share

2) It's a sad attempt to look edgy, when it comes off as juvenuille.

3) Too blatant, not subtle enough

That graphics on that add are very nice, too bad they were ruined with the juvenuille crap.

Those x86 servers from Sun actually rock, it's too bad this ad campaign is holding them back.

	14-09-2005 13:17									#3
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If you read Dilbert, you know that's actually the very right language to talk to managers.

	14-09-2005 13:26									#4
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What about "Sun rules, Dell drools?"

	14-09-2005 15:46									#5
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C'mon, ... Someone with some decent hardware knowledge will use the best **** anyway and silly ad campaigns won't change a thing about that.. and besides there will hardly be any noobs buying those servers

	14-09-2005 16:06									#6
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quote: Originally posted by Traianvs C'mon, ... Someone with some decent hardware knowledge will use the best **** anyway and silly ad campaigns won't change a thing about that.. and besides there will hardly be any noobs buying those servers

I can tell you from experience that whether it be for the hardware or the OS, the IT people are not always the ones making the decisions on what to buy.

	14-09-2005 16:42									#7
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You are correct.

Sometimes you have to sell to Dilbert's boss, not Dilbert

	14-09-2005 19:11									#8
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I guess Sun couldn't find anything that rhymes with IBM

This is downright awful advertising, and possibly bad marketing. It gives the impression that Sun follows a competitor-based strategy instead of a market-based strategy. Market-based strategy communication (advertising) emphasizes product strengths and visualizes customer benefits.

	14-09-2005 22:00									#9
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You can't say anything bad about IBM's servers.

	14-09-2005 22:23									#10
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quote: Originally posted by Zopperoni I guess Sun couldn't find anything that rhymes with IBM This is downright awful advertising, and possibly bad marketing. It gives the impression that Sun follows a competitor-based strategy instead of a market-based strategy. Market-based strategy communication (advertising) emphasizes product strengths and visualizes customer benefits.

Yep, chasing after a competitor makes you look desparate, espcially in this situation when the competitor is getting the upper hand.

Competitor strategy would work well if the company is a young upstart making its way in the world against a slow moving archaic and well established company. But Sun has been the big guy on the block when it comes to distributed backend systems for the past 20 years, and Dell is starting to make headway, so it's a shame they are using this strategy.

Granted, Sun is new to the low end market, but this just doesn't look good for them.

	14-09-2005 23:02									#11
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Well, what with OpenSolaris not exactly catching fire, Sun's... well, they're special.

* Q Cubed pats Sun on the head.

	14-09-2005 23:04									#12
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Seriously, they are always playing catchup.

OpenSolaris is wack, why don't they just team up with RedHat instead.

	15-09-2005 06:03									#13
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quote: Originally posted by Ted Striker OpenSolaris is wack, why don't they just team up with RedHat instead.

Well, I am sure there are some good bits in Solaris, but what I don't understand is why they don't use an existing license instead of coming up with their own. What kind of "catches" are there?

	15-09-2005 06:04									#14
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You want to know what kind of "catches" there are with the GPL? ...

...

...

:|

	15-09-2005 06:45									#15
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"Benchmark studies prove that Dell sucks"

Mildly amusing

The rest: Juvenile, no positive effect