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CerberusIV
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After reports of dangerous pesticide levels in the drinks and cadmium in the waste at their Indian plant, Coke have now admitted rigging a marketing test and misleading Burger King.
http://news.bbc.co.uk/1/hi/business/3145947.stm
quote:
Coca-Cola has apologised to Burger King for a rigged marketing test that led the chain to try to sell Frozen Coke to its customers.
Coca-Cola has agreed to pay Burger King $21m (£12m) in compensation after admitting that it faked tests in 2000 that led to the widespread adoption of Frozen Coke machines at the hamburger chain.
The settlement will resolve the ongoing dispute between the two companies, according to news agency reports, quoting a letter from Burger King head office to its local branches.
In June, the world's biggest soft drink company acknowledged that some of its employees undermined the test of Frozen Coke three years ago at Burger King restaurants in Virginia and said the workers had been disciplined.
Burger King franchise owners have been angry that sales of the slushy beverage have been disappointing.
Now each franchise which bought a Frozen Coke machine will receive $1,000 from Coke and up to $500 in repair costs.
Coke will also ensure that no franchise has lost money on their investment, and pay Burger King's head office $6.4m to advertise the brand.
Burger King, which reportedly invested $10m in promoting Frozen Coke, had threatened to abandon it in January after disappointing sales.
Burger King chief executive Bradley Blum said that the settlement was "fair and equitable" in a letter to franchisees, and urged them to approve the deal.
More than 80% of the franchise holders must agree to the deal in order for it to be approved.
Burger King operates 8,000 restaurants in the United States.
Last year it was sold to a private US equity firm for $1.5bn by its parent company, UK drinks giant Diageo.
The U.S. Attorney's Office in Atlanta is still investigating the allegations of a rigged test, first made in a whistleblower's lawsuit. |
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CerberusIV
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I like Coke, especially when it is diluted with something containing alcohol. I am just curious why several unfavourable stories about the company have surfaced in the last few days?
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mrmitchell
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Didn't see that coming. I thought they were pretty good.
In Coke's defense, their drink DOES taste better than Pepsi, and Pepsi had 36x pesticides whereas Coke only had 30x pesticides.
Also in Coke's defense, some of their bottlers bottle Dr. Pepper too. Pepsi bottlers might do this too--it's up to the bottler--but anyone who helps me get Dr. Pepper is, by definition, good.
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David Floyd
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The bottom of a large bottle of beer
Jan 1970
time: 05:30
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Pepsi Blue isn't that bad - much better than regular Pepsi, IMO.
Of course, all soft drinks bow down in deference to Dr. Pepper.
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Charlemagne120
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Booyah!!!
Jan 2003
time: 23:30
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I drink a coke every morning before school, at lunch, and after school. I have my entire room in coke stuff...im a walking talking drinking coke billboard
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All times are GMT. The time now is 05:30.
Apolyton Time is 00:30. |
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13-08-2003 16:45
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Frozen Coke (I'm presuming like a Coke Squishy or Slush Puppy to us Brits?) sounds quite nice actually. And nothing beats Coke, rum, a load of lime and a dash of lemon juice 
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