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MRT144
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Seattle Washington
Oct 2002 time: 21:31
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only if its a jaguar
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CerberusIV
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This may work in the US but they aren't going to shift many in Europe where they will either have to hike the price a bit or compete directly with Jaguar, whom they own. If the price here is around £100-120,000 they are up against the Porsche 911, the Ferrari 360 and the new Lamborghini for not much less money. If less they may hurt their own subsidiary's sales.
The Viper listed at around £70,000 in the UK last year and corners like a pig in sh1t. They only sold a handful.
Ford in Europe is associated with pretty good mass market cars that sell well, not exotica. They barely have a presence in motorsport here, apart from rallying.
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CerberusIV
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Fords in Europe used to be crap and break down every five minutes. Then people began to realise that you could get a Japanese car for the same money with more toys to play with that didn't break down. Ford sales went through the floor. Credit to them they came back with better cars and are still a major player in the european motor industry.
I don't own a car (I loathe cars actually) but hired a Ford Focus turbo diesel for a week's holiday earlier this year. As cars go it was very good.
If I were to pay silly money for a flashy car (never!) I would want one with a brand that has more history or exclusivity. No one would buy a Toyota instead of a Mercedes but they would and do buy Lexus.
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