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Paddy the Scot
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Hordeland
Mar 2001
time: 14:17
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Lord Gunner
No one I have ever met would out Vegemite into either group of Jelly or Jam
Vegemite dates back to 1922 when the Fred Walker Company, which became Kraft Walker in 1926 and Kraft Foods Limited in 1951, hired a young chemist to develop a spread from one of the richest known natural sources of the vitamin B group -- brewer's yeast.
Following months of laboratory tests, Dr. Cyril P. Callister, who became the nation's leading technologist of the 1920s and 1930s, developed a tasty spreadable paste.
Dr. Callister had filled his part of the contract, but Fred Walker was still to name his spread. So Walker turned to the Australian public for help and conducted a national trade-name competition, offering a tempting 50 pound prize pool for the winner or winners.
How the fifty pounds was distributed is unknown, but in 1923 Fred Walker named and launched his product under the Vegemite brand. Even though Dr Callister's invention has proved to be a formula for success, success was not instantaneous. Fred Walker persevered for 14 years before his beloved product finally gained acceptance and recognition.
When Australians first heard about Vegemite, a thick, dark English spread dominated the spread market and Australians were reluctant to try Fred Walker's locally made product. Hence, poor sales performance resulted in Vegemite being re-named -- four years after its launch -- in 1928.
670bc to Andy
 Attachment: vegemit1.jpg
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18-12-2004 00:51
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