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Gary
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London
Apr 1999 time: 05:16
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If retailers can do whatever they want, how do you get around the provision of service problem in the train set example?
IIRC you yourself admitted that toys and clothing were not exactly the same thing, but I think the same argument still applies to both though.
First option is to have the "high service" stores accept a percentage loss of their time to customers who obtain information etc. but who do not actually buy, and apply that figure to their profit / loss account (or whatever, it's been a while since I looked at these things) to see if the high service / high price option is actually a viable one. If it is, then no problem, if it isn't then fine, the customer has used their influence to indicate that their preference is for affordable prices. I understand that, that is how you are supposed to operate within the market.
Basically you don't try to force the market to allow you to achieve what you want to achieve, you look at the market and only operate where a genuine business opportunity exists.
The second option, which is more or an option for the manufacturers than the retailers (and thus more applicable to our jeans example than your trains) is for the manufacturer to set up agreements with the retailers they sell too. If they are concerned about image, then they should not try to make an extra quick buck by selling the same thing cheaper via another channel. Do that and they deserve the inevitable result.
Going back to jeans rather than train sets. Sure Tesco may have some scale advantages, but this does not appear to be the significant factor when we compare UK prices to US prices, rather than specialist shop to large chain.
Besides if people are still interested in service then let them cover the costs of providing it. If £50 is added to the bill to cover the "time wasters" then surely if you want the service you'd love to pay the extra £50 for the fawning sales person whom you can't get away from, because, for you, it would be worth it. If not, then there is no opportunity for the retailer to operate in that manner.
EiF ... you are not given permission to agree with me, mostly or otherwise. You're a right wing Tory voter and thus persona non grata 
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Roland
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Auf'm Jahrmarkt :(
May 1999 time: 06:16
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GP:
"Why? What's the connection? We're talking about resale of goods they made themselves. From a country where their trademark is honored."
Depending on the trade mark law, enforcement issues, vertical restraints issues etc they may want to chose different schemes for different areas. I don't really take sides on the issue, but I can see the arguments for both sides...
"But the point of this case was that the EU court said that their was no need for Levi's to have any restrictions on sales... It's as if they didn't fully own them REGARDLESS OF WHETHER RESALE RESTRICTIONS WERE STIPULATED OR AGREED TO."
As I said before, they don't own the trademark. That's the entire point of having a trademark. For grey imports into the EU, they'd need Levi's consent.
Iain:
". I was just wondering what would prompt the French and Italian governments to support Levis... do they have big factories there or something?"
AFAIK it's also (apart from luxury goods business) a legal tradition issue. UK had international, many continental countries domestic exhaustion.
Imran:
"If Levi's sold its jeans without a 'no reselling' order in the contract, then they are SOL."
IIRC (and I can't be arsed to read the case again) Levi's sold with such a clause to the purchaser in Singapore or whereever ?
Also, domestic exhaustion was well established for the EU, so at least in that regard, it wasn't really needed.
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