 |
|
Ecthy
|
|
Zhonghuà Rénmín Gònghéguó
Mar 2000 time: 06:16
|
|
walmart tried t oinvade germany, but their dumping didn't work... in Cottbus, Kaufland is still more popular than WalMart, which used to be some Spar thing... I wouldn't mind the Dutch making profit from us, but yanks? nah!
|
|
|  |
 |
|  |
 |
|
Roland
|
 |
Auf'm Jahrmarkt :(
May 1999 time: 06:16
|
|
Happened to come across this; it's quite interesting:
http://www.ebusinessforum.com/index...ory&doc_id=4968
Gets it overall right, just can't fully avoid the anglosaxon stereotyping:
"In Germany, its biggest headache, Wal-Mart was ready neither for the entrenched position of such discounters as Aldi nor for the inflexibility of suppliers and the strength of trade unions. It had little feel for German shoppers, who care more about price than having their bags packed, or German staff, who hid in the toilets to escape the morning Wal-Mart cheer."
I'd just say that suppliers to retailers are under big pressure already; for example Aldi/Hofer does a lot of house brands that are quite good and very cheap.
"And things are looking up in Germany. Employees like being asked what they think, and shoppers, used to surly staff and dingy stores, are slowly warming to service with a smile."
It's funny the article mentions McKinsey. I read a report from them about capital productivity in retailing where they found german cap prod to be higher, but blahed something like "high value added US style" gibberish with which german retailers couldn't compete blah.
And this is maybe their worst misunderstanding: "service"* as they see it is not offered not because of some inferiority to glorious american insights, but because it does not sell at a premium. With good pricing it may be an interesting package but we'll have to wait and see.
* The idea of having someone packing my groceries is quite absurd and touches me as "peinlich" - not sure how to translate that. "Almost an emotional pain..."
|
|
|  |
All times are GMT. The time now is 05:16. Apolyton Time is 00:16. |
top of page
|
| archivepost |
|
Forum Rules:
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts
|
HTML code is ON
vB code is ON
Smilies are ON
[IMG] code is ON
|
|
|
|
|
|