 |
|  |
 |
|
Ogie Oglethorpe
|
 |
Marietta, GA
Dec 1999 time: 05:23
|
|
quote:
Not Defending The Brand
Didn't anyone at Viacom or CBS go to HBS?
In October of 1982, someone began to put poison into Tylenol bottles, and seven deaths resulted. Johnson & Johnson, the owner of the brand, responded immediately and aggressively to the consumer reaction, and the response has become a model for corporate crisis managers, and a famous "case study" at Harvard Business School. Commentary on the episode has always focused on the company's decision to put the public interest first. One historian of the crises wrote:
"The public relations decisions made as a result of the Tylenol crisis, arrived in two phases. The first phase was the actual handling of the crisis. The comeback of both Johnson & Johnson and Tylenol, was the second phase in the public relations plan. The planning for phase two began almost as soon as phase one was being implemented."
"Phase one of Johnson & Johnson's public relations campaign was executed immediately following the discovery that the deaths in Chicago were caused by Extra- Strength Tylenol capsules. As the plan was constructed, Johnson & Johnson's top management put customer safety first, before they worried about their companies profit and other financial concerns."
"The company immediately alerted consumers across the nation, via the media, not to consume any type of Tylenol product. They told consumers not to resume using the product until the extent of the tampering could be determined. Johnson & Johnson, along with stopping the production and advertising of Tylenol, recalled all Tylenol capsules from the market. The recall included approximately 31 million bottles of Tylenol, with a retail value of more than 100 million dollars. (Broom, Center, Cutlip, 381)"
"This was unusual for a large corporation facing a crisis. In many other similar cases, companies had put themselves first, and ended up doing more damage to their reputations than if they had immediately taken responsibility for the crisis."
The contrast with CBS corporate behavior this past week could not be more stark. Dan Rather is a spent asset, with perhaps a negative value even before this collapse, and the producers that fed Rather this stew of forgery, flawed back-up, unpersuasive experts, cover-up and sham can easily be replaced from the nearly limitless supply of hungry would-be producers. In other words, there is no downside to walking away from the story, but enormous damage is done by refusing to come clean and admit what every objective observer --even the Los Angeles Times, for goodness sakes, has figured out: "CBS News was had."
For reasons unfathomable to outsiders, the Board of Directors of Viacom is watching the brand value burn to the ground without lifting a finger to stop it. This isn't about a one week ratings fade. It is about setting free an entire generation of news viewers to sample other networks and develop new habits.
The events of the past week may be taught in business schools for decades to come as the companion to the Tylenol case study: How to destroy a brand it took nearly 90 years to establish. The roped and doped network, all because there isn't one person above Rather with the guts to speak the truth?
|
|
|
|  |
 |
|
MalevolentLight
|
|
High Above
Jul 1999 time: 00:23
|
|
I think I would honestly throw a party if Rather was thrown behind bars. Hopefully the others will follow suit. Long live FOX news.
|
|
|  |
 |
|
Ogie Oglethorpe
|
 |
Marietta, GA
Dec 1999 time: 05:23
|
|
The story keeps getting better. Links and collusion with the Kerry campaign? There is certainly enough smoke to entail an investigation. 
AP Wire
quote:
Sep 20, 10:02 PM EDT
Kerry Aide Talked to Retired Guard Officer
NEW YORK (AP) -- At the behest of CBS, an adviser to John Kerry said Monday he talked to a central figure in the controversy over President Bush's National Guard service shortly before disputed documents were released. The White House accused Kerry's campaign of fanning the controversy over Bush's military service.
Joe Lockhart denied any connection between the presidential campaign and the papers. Lockhart, the second Kerry ally to confirm contact with retired Texas National Guard officer Bill Burkett, said he made the call at the suggestion of CBS producer Mary Mapes.
"He had some advice on how to deal with the Vietnam issue and the Swift boat" allegations, Lockhart said, referring to GOP-fueled accusations that Kerry exaggerated his Vietnam War record. "He said these guys play tough and we have to put the Vietnam experience into context and have Kerry talk about it more."
The White House called the exchange evidence of coordination between the Kerry campaign and Burkett.
"The fact that CBS News and a high-level adviser to the Kerry campaign coordinated a personal attack on President Bush is a stunning and deeply troubling development," said White House communications director Dan Bartlett. He urged Kerry to hold accountable anybody involved in helping CBS obtain the documents.
Lockhart denied any involvement. "Bartlett is wrong," he said later Monday.
Earlier, Lockhart said he thanked Burkett for his advice after a three- to four-minute call, and that he does not recall talking to Burkett about Bush's Guard records. "It's baseless to say the Kerry campaign had anything to do with this," he said.
Later, Lockhart said he was sure he had not talked to Burkett about the Guard documents.
CBS News apologized Monday for a "mistake in judgment" in its story questioning Bush's Guard service, claiming it was misled by the source of documents that several experts have dismissed as fakes. The network said an independent panel would look at its reporting about the memos.
CBS News spokeswoman Kelli Edwards said Mapes had declined to comment.
"This is an example of the kind of thing that the independent panel that will be named in a few days will look into. When that review is complete, we will comment," Edwards said.
Burkett admitted this weekend to CBS that he lied about obtaining the documents from another former National Guard member, the network said. CBS hasn't been able to conclusively tell how he got them, or even whether they're fakes.
Kerry ally Max Cleland, a former Georgia senator, also said he had a brief conversation last month with Burkett, who told him he had information about Bush to counter charges against Kerry's Vietnam War service. Cleland said he gave Burkett's name and phone number to the campaign's research department.
Kerry spokesman David Ginsberg said nobody in the campaign's research department followed up on Burkett's offer of information.
Lockhart said Mapes asked him the weekend before the story broke to call Burkett. "She basically said there's a guy who is being helpful on the story who wants to talk to you," Lockhart said, adding that it was common knowledge that CBS was working on a story raising questions about Bush's Guard service. Mapes told him there were some records "that might move the story forward. She didn't tell me what they said."
© 2004 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
|
Last edited by Ogie Oglethorpe on 21-09-2004 at 09:11
|
|
|  |
 |
|
Ogie Oglethorpe
|
 |
Marietta, GA
Dec 1999 time: 05:23
|
|
CBS considered most biased of networks even moreso than FOX.
Rasmussen reports on networks
quote:
Voters See All Networks with Bias
Survey of 1,000 Likely Voters
September 18, 2004
Is Presidential campaign coverage unbiased, biased to help Kerry, or biased to help Bush?
No Bias Help Kerry Help Bush
CBS 33% 37% 10%
ABC 36% 30% 10%
NBC 39% 28% 11%
CNN 39% 25% 12%
Fox 38% 7% 34%
RasmussenReports.com
September 19, 2004--Television news networks would like to see themselves as a team of impartial journalists working on behalf of their audience. However, a Rasmussen Reports survey found that voters see an entirely different picture. Generally speaking, they believe ABC News, CBS News, NBC News, CNN, and the Fox News Channel are biased to help one campaign or the other.
Between 33% and 39% of Americans believe that each of the five major broadcast news outlets is unbiased. On balance, four of the five are believed to be helping the Kerry campaign. One, Fox News, is believed to be helping the Bush campaign.
CBS is seen as the most biased--37% believe that network news team is trying to help the Kerry campaign. Only 33% believe it presents the news in an unbiased manner. This may be a reaction to the recent flap over memos aired by CBS--38% believe that Dan Rather used his broadcasts to help the Kerry campaign.
Bias is clearly in the eye of the beholder and there is a very strong partisan tint to all the data. Fifty-four percent (54%) of all Kerry voters believe that Fox News is trying to help elect Bush. At least 50% of Kerry voters believe that each of the other four news sources are unbiased.
At the other end of the spectrum, 60% of Bush voters believe Fox News is unbiased. Seventy percent (70%) of Bush voters believe that CBS is trying to help Kerry. Between 48% and 55% believe the same is true about CNN, ABC, and NBC.
Twenty-one percent (21%) of Kerry voters believe CNN is biased to help Bush. That may shock conservatives who used to routinely dismiss CNN as the "Clinton News Network."
At the same time, those who dismiss Fox as propaganda may be shocked that the other networks are viewed by voters in essentially the same light.
Similar perceptions of bias were found for major newspapers. Additionally, a survey conducted last year found that only 46% of Americans viewed the New York Times as a reliable source of information.
|
|
|
|  |
 |
|
Ogie Oglethorpe
|
 |
Marietta, GA
Dec 1999 time: 05:23
|
|
Print Media poll find NYTimes most biased.
Rasmussen poll on Newspapers
quote:
Voters See Newspaper Bias
Survey of 1,000 Likely Voters
September 19, 2004
Is Presidential campaign coverage unbiased, biased to help Kerry, or biased to help Bush?
No Bias Help Kerry Help Bush
NY Times 22% 35% 7%
Wall Street Journal 29% 13% 17%
USA Today 24% 24% 9%
Wash Post 20% 24% 10%
Local Paper 40% 27% 17%
RasmussenReports.com
September 20, 2004--Forty percent (40%) of voters see the campaign coverage of their local newspapers as unbiased. However, only 20% to 29% view national papers as unbiased.
Among five different papers, the New York Times is seen as the most biased--35% believe its coverage is biased to help Kerry while only 22% believe it is unbiased. This may be a lingering response to the Jayson Blair scandals from last year. At that time, only 46% of Americans viewed the New York Times as a reliable source of information.
The Wall Street Journal is seen as the most balanced. Twenty-nine percent believe it is unbiased, 17% say it is biased to help Bush, and 13% believe it is biased to help Kerry. In addition to being seen as the most balanced, it is the only newspaper not seen as trying to help Kerry.
A similar pattern was found among major broadcast outlets--four out of five were seen as favoring Kerry.
Twenty-four percent (24%) of voters believe that USA Today is biased to help Kerry. Only 9% believe it leans towards Bush. The numbers are virtually identical for the Washington Post (24% biased to help Kerry, 10% biased towards Bush).
For local newspapers, the numbers are 27% favor Kerry and 17% favor Bush.
Partisan perceptions clearly play a role in this media evaluation. Fifty-eight percent (58%) of all Bush voters believe that the New York Times is biased to help Kerry. Among Kerry voters, 32% believe that the paper is unbiased. Not only that, 13% of Kerry voters believe the NY Times is biased to help their man while 12% believe it is biased towards Bush.
While some may be discouraged by the lack of credibility earned by newspapers and other media outlets, it is probably healthy for voters to be skeptical consumers of information.
|
|
|
|  |
All times are GMT. The time now is 05:23. Apolyton Time is 00:23. |
top of page
|
| archivepost |
|
Forum Rules:
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts
|
HTML code is ON
vB code is ON
Smilies are ON
[IMG] code is ON
|
|
|
|
|
|